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How
to Reach a Million Students
It's easy, if you have generous sponsors who are willing to pay for
results.
Programs for VERY Large Schools
Science curriculum
coordinators from two of California's largest school districts had a
problem and they found the solution with MII. We were able to
help because four generous individuals (and Matching Gift Donations
from two companies) paid for the program.
The school districts in Orange and
San Diego Counties were looking for help to meet California's new
mandated science curriculum standards. Both Districts wanted to
provide our Ultimate Periodic Chart to every one of their 5th Grade
classrooms - about 2500 classrooms, reaching 100,000 students each
year.
The Orange County Department of
Education has 28 school districts, 380 elementary schools, 22,000
teachers, and 515,000 students. The San Diego County Department
of Education has 42 school districts, 409 elementary schools, 24,000
teachers, and 500,000 students. At 500,000 students, each of
these Districts has more students than the schools in 22 states.
Combined, their 1 million students are more than the total enrollments
in 35 states.
MII has the programs. Donors make
it happen.
A Smaller Program, Across
State Lines
One of our longtime sponsors wanted
to provide Rock Odyssey to elementary schools near
their operations (50 communities in four states). And they wanted
teachers to ask to receive the program, sight unseen.
We got a 46% response rate from the
256 schools contacted. Teachers from two of the states provided
a 62% request rate.
It was a tough project to bring
about because it relied on direct mail to encourage teachers
to request an educational video they had neither seen nor heard about.
Plus, the offer came in the middle of the school year when teachers
were busy and when they receive a lot of other mail that is competing
for their time.
We think the 46% positive response
was very good - it rivaled the mid-50% response rate we have gotten on
other projects where we could provide samples for the teachers to
review.
This is an alternative method of
distribution and we were able to bring about good results, in a
project that has a lot of variables.
Look
at the results
98% of the teachers said they used the
materials
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Teachers offer advice to companies . . .
We asked teachers what were the most beneficial things companies
could do to support them in their classroom.
They said ...
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